Structured Campaign

Bartle Library is the main academic library at Binghamton University, University of the State of New
York. In a strategic effort to increase the appeal of Bartle Library for new generation of students, the university launched a visual campaign. The structured campaign to promote Bartle Library consisted of placing visuals such as prints of various sizes in the public spaces throughout the campus.
The primary design objective was to reshape the perception of conventional libraries as antiquated and stagnant spaces. My design objective, more specifically, was to promote the positive image of “dusty books” and of the “hoarding” by the traditionally understood library with its stacks of physical holdings.
In order to evoke the feeling of richness and mystery about library books, I overlaid multiple images via double exposure photography in unusual and intriguing combinations and used macrophotography to present the familiar object, a book, in unfamiliar new and exciting ways.