Branding Campaign

These designs for Bayrali Olives, a boutique olive oil brand in Northern Turkey, aim to depart from the traditional "olive branch" template and instead highlight the product's uniqueness. For this I use art nouveau style. The designs included here are for the domestic target market (Turkey, the Mediterranean, and Central Asia). The motif is a summer night on the Aegean coast. The branding strategy is to evoke feelings of peace, harmony in the universe, and the unity between a person and nature. The color scheme includes cool tones of black, blue, and emerald in an art nouveau style.

For the international market, the design shifts to a dynamic sunrise on the Aegean coast, aiming to evoke sensations of vitality, growth, and unity with nature. The color palette transitions to warm peach and orange tones, in similar art nouveau designs.